Online Advertising Package
The $3,900 fee is for a 90-day license to participate in the program and for our team to manage online advertising campaigns for Facebook, Google, and Google My Business. That means you get all online advertising strategies in the ARP for only $1,300 a month. Each month we will create campaign messages, adjust targeting strategies, and monitor engagement and conversion metrics.
The dealer’s advertising spend (ad budget) is NOT included in this fee. Ad spend will be billed directly to the dealership’s credit card for complete transparency. A recommend ad budget will range from $2,000 – $4,000 a month, depending on the market.
The base online marketing package includes a license for all ARP advertising banners with dealer’s logo, custom website landing pages, website banners, vehicle photo overlays, and campaign management for a single dealership website (URL) for 90 days. The base package includes monthly reporting.
The ARP campaign will not conflict with existing Google or Facebook advertising campaigns. Click traffic will be directed to a custom landing page that we create for each dealer. The landing page can be updated multiple times a month to reflect changes in OEM programs and dealer incentives.