EATONTOWN, NJ, April 20— In an effort to lessen the challenges that dealers will face when reopening their businesses, PCG Digital has created the Automotive Relief Program (ARP), a comprehensive, omni-channel marketing strategy geared towards educating consumers on the deals, extended payment terms, and incentives available to save money on a new vehicle.
The ARP works in conjunction with OEM offers and any offers local dealers are making to their customers by providing turnkey marketing assets, including online banners for Google and Facebook advertising, email marketing and direct mail campaigns, and custom video messages from OTT and Cable advertising. The goal is to create a simple nationally branded message that cuts through the inevitable advertising noise once automotive retail fully opens back up.
Dealers can elect for only the Online Advertising and Licensing Package the ARP offers, which focuses on Google and Facebook advertising. PCG also put together direct mail, email, video creation, and cable advertising assets so dealers can create an omni-channel presence and be available for consumers everywhere they look. Dealers choose the channels they wish to use and PCG is ready to activate the campaigns in 24-48 hours.
“The Automotive Relief Program was designed with our dealer partners and their shoppers in mind,” said Denise Casagrande, President and COO of PCG Digital. “As we start to come out of these uncertain times, shoppers want to know that they’re being taken care of and making the right choice when they come to a dealership. The PCG Digital team has worked diligently to structure this turnkey solution to help dealerships get back on their feet quickly.”
To sign up for the ARP, dealers can contact their account manager at PCG digital or register on the website at https://automotivereliefprogram.com/auto-dealer-registration/.
About PCG Digital
PCG Digital is an award-winning digital marketing agency located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission to connect their clients with qualified shoppers through innovative digital marketing strategies has made them an industry trendsetter since their conception in 2005.
PCG has been recognized nationally for a multitude of disciplines within digital marketing, including being named the 192nd Fastest Growing Private Company of 2011 by Inc 500, one of the Top 50 Fastest Growing Companies by NJBiz in 2012, and one of the top 100 SEO companies in the United States by TopSEOs.com in 2013. For more information, please visit www.pcgdigital.com or follow them on social media at www.twitter.com/pcgdigital, www.facebook.com/PCGDigital, and @pcgdigital on Instagram.
Cash For Clunkers
PCG Digital was also a leader during the Cash for Clunkers programs in 2008 with a website designed to educate consumer and provide auto dealers with sales leads. Their website was ranked #1 in the United States for Cash for Clunker “facts” or information. This time around PCG has decided to help dealers with a clear marketing message to attract consumers back to their dealership since a 2020 Cash For Clunkers program has not yet been announced.